Ford marked its fourth consecutive year of record sales in ASEAN with an 11 percent increase in retail sales for 2016 with a record 115,979 vehicles sold.
The Thai-built Ranger led the automaker�s ASEAN performance with sales increasing nearly 15-percent from 2015 to an all-time record of 62,160 vehicles. In 2016, Ranger continued as the best-selling pickup truck in Vietnam, Cambodia and Myanmar, as well as the second-best seller in the Philippines and Malaysia.
"The Ranger pickup, Everest and EcoSport SUVs, and Transit commercial van continued to lead our progress in ASEAN, offering a leading choice in highly competitive segments with increasingly higher customer expectations for great design, versatility and smart technologies,� said Mark Kaufman, president, Ford ASEAN.
Exceptional demand for the Everest mid-size SUV helped deliver overall ASEAN sales that rose 84 percent year-over-year to 20,648 vehicles as it became Ford�s second best-selling vehicle in the region.
Market segment leadership and record full-year sales in both the Philippines and Vietnam for the EcoSport compact SUV contributed to the ASEAN total with retail sales of 18,413 vehicles.
Thailand continued to lead Ford�s overall performance in ASEAN with full-year sales rising 12-percent to 40,972 vehicles. With industry sales declining for the fourth consecutive year, Ford continued to outpace the market with full-year share rising to 5.4-percent, up from 4.6-percent in 2015.
In the Philippines, Ford delivered record full-year sales that rose 33-percent to 33,688 vehicles, helping total market share increase 0.6 points from 2015 to 8.5-percent.
The Everest was Ford�s best-seller in the Philippines with full-year sales rising 152 -percent to 12,453 units. The EcoSport delivered record sales that climbed 15-percent to 10,010 vehicles, while Ranger remained the second best-selling pickup in the market with total sales of 8,158 vehicles.
Ford delivered a record full-year performance in Vietnam with full-year sales rising 40-percent to 29,011 vehicles, driving its market share up 1.0 percentage point to 9.5-percent. Ranger remained Vietnam�s best-selling pickup truck for the third consecutive year with sales jumping 62-percent to a best-ever full-year of 14,058 vehicles.
Meanwhile, the Transit remained the best-seller in Vietnam�s commercial bus and van segment for the third consecutive year with sales jumping 22-percent to all-time best 6,850 vehicles. The EcoSport also led its segment and achieved record full-year sales that increased 36-percent to 5,413 vehicles.