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Ford Philippines Honors Top Dealers at Annual Awards Gala


Ford Alabang named 2011 Dealer of the Year

Ford Philippines recently hosted its 2012 Ford Dealer Convention, an annual gala event to recognize the achievements of its dealers and partners in 2011, which helped the Company post an all-time record sales year.

"Ford had a record year in the Philippines and the unwavering commitment and dedication of our nationwide Ford dealer network played the key role in our shared success,” said FGP President Randy Krieger.

The Wild Wild West themed Convention was held at the NBC Tent, Bonifacio Global City, with Ford Alabang taking top honors as Ford’s ‘2011 Dealer of the Year’.

Ford Alabang received the Award for its overall excellence in wholesale and retail sales and customer service. Ford Alabang also received awards for being Metro Manila’s top-selling dealer of the Ford Fiesta and Ford Everest. Paolo Borromeo, Ford Alabang's General Manager, was recognized as General Manager of the Year.

Other top performers in 2011 who were recognized with awards during the Conference included the Cheng Group for ‘Top Ford Dealer Sales Support Team’, Ford Global City, Ford EDSA, and Ford Commonwealth for ‘Top Retail Sales’ among Metro Manila dealers, and Ford Pampanga, Ford Cagayan de Oro, Ford Negros and Ford Subic for ‘Top Retail Sales’ among provincial dealers.

Ford Libis was a big winner at Ford’s 2011 Annual Sales and Service Skills Olympics held in November, emerging as the ‘Overall Champion’. Ford Libis was also acknowledged as ‘Parts Team of the Year’ and ‘Top Technical Support Operations Team’.

“Our Ford dealer network is such as big part of the One Ford plan. They will certainly help our momentum continue in 2012 as we continue to enhance our customer service experience and launch class-leading vehicles like the All-New Ford Ranger,” added Krieger.
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