During the 2018 New York Auto Show, Genesis, Hyundai's luxury division, bucked the crossover trend with the debut of the Essentia concept. Now, the low-slung coupe could reach production by as early as 2021 should CEO Manfred Fitzgerald get his way.
Fitzgerald spoke to Motor Trend about the possibility of turning the concept into a road car in the near future. At the moment however, nothing is set in stone just yet. The CEO said that they are currently testing the waters but insists that he is pushing for the production of the said coupe. Roll back a few months, the company said that they are keen to produce a sports coupe that could join the Genesis lineup.
Hyundai design vice-president Luc Donckerwolke said that the car will not come with autonomous driving technology, and that he is currently reviewing the project. On the other hand, vice-chairman of research and development, Woong-chul Yang mentioned that there will be a coupe that will likely be further boosted by a hybrid powertrain. Yang further added that the design of the car is currently 'far ahead' of the engineering. It is possible that the result of that is the Genesis Essentia.
As of now, one thing is for sure: Genesis wants a piece of the luxury market pie as they set their sights on the establishment, namely Audi, BMW, Lexus and Mercedes Benz. There are, however, still gaps in the Genesis lineup as the current range consists of three sedans, namely the D-segment G70, E-segment G80 and F-segment G90. But before any more details surface regarding the yet-to-be-named coupe, Genesis will be turning their attention to the sales-raking crossover market. The Korean luxury marque is set to debut the production version of the GV80 concept before the decade ends.