Kia kicks off its annual promo for test-drive participants with the Kia Lucky Drive to Australia. Established in 2010, the annual promo gives the participants a once-in-a-lifetime prize of a trip to Australia to watch the Australian Open, live.
The Australian Open is the first major event in the tennis calendar and is considered the Grand Slam of Asia and the Pacific. Columbian Autocar Corporation (CAC), the exclusive distributor of Kia Motors vehicles in the Philippines, wants tennis and motoring fans in the Philippines to be part of this incredible experience.
“Kia believes in the power of sports to unite, to empower the youth, and to promote camaraderie and that is why it has always been a staunch supporter of major sporting events. In the global stage, Kia is associated with the NBA, FIFA, UEFA EURO, World Extreme Games, and of course, the Australian Open. Here in the Philippines, CAC follows suit and supports football, basketball, and volleyball at both major and grassroots levels. Kia and CAC are both very devoted to sports and in turn, we want our supporters to take part in these ventures and enjoy them, too.” said Ginia R. Domingo, president of Columbian Autocar Corporation.
Domingo added, “CAC makes it a point to bring Kia closer to the public in surprising and vibrant ways and through this promo, we can achieve that. Kia Lucky Drive to Australia brings together the worlds of motoring and of tennis. Not only will you get a different driving experience when you test-drive a Kia vehicle, you also get a chance to win an Australian trip like no other.”
From October 16 to December 13, 2015, select Kia dealerships will host weekend test-drive events where the participants will be eligible to join Kia Lucky Drive to Australia. Before the year ends, CAC will announce the lucky recipient of a trip for two to Melbourne, Australia, complete with city tours and tickets to the 2016 Australian Open.